Automatic data storage
– Browser and browser version
– the address (URL) of the accessed web page
– the operating system used
– the address (URL) of the previously visited page (referrer URL)
– the host name and IP address of the device from which access is made
– Date and time
Usually web server log files are stored for two weeks and then automatically deleted. We do not pass on this data but cannot exclude the possibility that this data may be viewed in the event of illegal behavior.
Rights according to the Data Protection Basic Regulation
In accordance with the provisions of the General Data Protection, you are basically entitled to the following rights:
– Right of rectification (Article 16 General Data Protection )
– Right of cancellation (“right to be forgotten”) (Article 17 DPA)
– Right to restrict processing (Article 18 General Data Protection)
– Right of notification
– Obligation to notify in connection with the correction or deletion of personal data or the restriction of processing (Article 19 DPA)
– Right to data transferability (Article 20 General Data Protection)
– Right of objection (Article 21 General Data Protection)
– Right not to be subject to a decision based solely on automated processing, including profiling (Article 22 General Data Protection)
If you believe that the processing of your data violates data protection law or your data protection rights have otherwise been violated in any way, you can contact the Federal Commissioner for Data Protection and Freedom of Information (BfDI).
Evaluation of visitor behavior
In the following data protection declaration we inform you whether and how we evaluate data of your visit to this website. The evaluation of the collected data is usually anonymous and we cannot deduce your identity from your behavior on this website.
TLS encryption with https
We use https to transmit data tap-proof on the Internet (data protection through technology design article 25 paragraph 1 General Data Protection). By using TLS (Transport Layer Security), an encryption protocol for secure data transmission on the Internet, we can ensure the protection of confidential data. You can recognize the use of this data transmission security by the small lock symbol in the upper left corner of your browser and the use of the https scheme (instead of http) as part of our Internet address.
On our website we use the analysis tracking tool Google Analytics (GA) of the American company Google Inc. For the European area the company Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services. Google Analytics collects data about your actions on our website. For example, when you click on a link, this action is stored in a cookie and sent to Google Analytics. The reports we receive from Google Analytics enable us to better tailor our website and services to your needs. In the following we will go into more detail about the tracking tool and inform you above all about what data is stored and how you can prevent this.
What is Google Analytics?
Google Analytics is a tracking tool that is used to analyze the traffic on our website. To make Google Analytics work, a tracking code is built into the code of our website. When you visit our website, this code records various actions that you perform on our website. As soon as you leave our website, this data is sent to the Google Analytics servers and stored there.
Google processes the data and we receive reports about your user behavior. These reports may include the following:
– Target group reports: Through target group reports we get to know our users better and know more precisely who is interested in our service.
– Advertising reports: Advertising reports help us to analyse and improve our online advertising.
– Acquisition reports: Acquisition reports provide us with helpful information on how we can get more people interested in our service.
– Behavioral Reports: Here we learn how you interact with our website. We can track which path you take on our site and which links you click on.
– Conversion reports: Conversion is the process by which you perform a desired action based on a marketing message. For example, when you change from a mere website visitor to a buyer or newsletter subscriber. These reports help us to learn more about how our marketing activities are received by you. This is how we want to increase our conversion rate
– Real-time reports: Here we always know immediately what is happening on our website. For example, we see how many users are reading this text.
Why do we use Google Analytics on our website?
Our goal with this website is clear: We want to offer you the best possible service. The statistics and data from Google Analytics help us achieve this goal.The statistically evaluated data give us a clear picture of the strengths and weaknesses of our website. On the one hand, we can optimize our site so that it can be found more easily by interested people on Google. On the other hand, the data helps us to understand you as a visitor better. We therefore know exactly what we need to improve on our website in order to offer you the best possible service. The data also helps us to carry out our advertising and marketing measures more individually and cost-effectively. After all, it only makes sense to show our products and services to people who are interested.
Which data is stored by Google Analytics?
Google Analytics uses a tracking code to create a random, unique ID associated with your browser cookie. This enables Google Analytics to recognize you as a new user. The next time you visit our site, you will be recognized as a “returning” user. All collected data is stored together with this user ID. This makes it possible to evaluate pseudonymous user profiles in the first place.Through identifiers such as cookies and app instance IDs, your interactions on our website are measured. Interactions are all kinds of actions you perform on our website. If you also use other Google systems (such as a Google account), data generated by Google Analytics can be linked to third-party cookies. Google does not pass on any Google Analytics data unless we, as the website operator, give permission to do so. Exceptions may be made if required by law.